04.09.2025 • 3 min. reading time
Content of this article
VON POLL IMMOBILIEN was faced with the challenge of presenting hundreds of properties online each month in an authentic and efficient manner. The manual creation of personalized video exposés is time-consuming, expensive and not feasible for the large number of properties. At the same time, there was a desire to present real estate agents as authentic contacts.
Wolfram Gast, Chief Digital Officer, and Durmus Avci, Head of Digital Products and Innovations
(Photo: von Poll Immobilien GmbH, from right to left)
An innovative solution was developed in cooperation with AOE: AI-generated estate agent avatars that automatically present properties in video exposés. To this end, an AI workflow was developed that transforms property information into personalized video exposés in a fully automated process. Property data such as location, number of square meters, number of rooms, year of construction and purchase price are read in via an automated interface. With the help of AI, tailor-made exposé texts are created, professionally formulated and optimized for audiovisual reproduction. These texts are then processed with the individual estate agent avatars in HeyGen to create personalized videos. The avatar videos show the respective estate agent as a realistic, animated speaker who presents the property professionally. The entire process is orchestrated by a modular API-first architecture based on n8n as the workflow engine. The human-in-the-loop approach is maintained: agents have the option to review, adapt or approve content at any time
'Our aim was to develop a scalable solution that combines automation with an individual approach. Thanks to the human-in-the-loop approach, brokers retain full control over content and presentation - with maximum efficiency in video production'
The entire process is structured in such a way that hundreds of videos can be created automatically without editorial effort and is therefore characterized by high scalability. This innovative solution is also future-proof, as the open, modular architecture allows for flexible extensions, such as additional AI agents or CRM integrations. Authenticity and customer loyalty are also emphasized. The focus is on local brokers, which strengthens trust as well as recognition and brand identity in the region. The result thus combines high-tech with personal proximity and makes brokers a digital experience as local brand ambassadors. The customer experiences a personal presentation of the property by a regional real estate professional and can click through the individual property images in the meantime. This gives them a comprehensive picture of the property immediately. All of this is independent of time and location, as the customer can listen to the video brochure at any time, even when on the move, to get a quick first impression of the property - without having to read long brochure texts.
'What worked particularly well was the immediate availability of the teams, quickly finding a common denominator and very fast and efficient communication, which was strongly focused on execution right from the start'
Conclusion
With the introduction of AI-generated broker avatars for the video presentation of properties, VON POLL IMMOBILIEN has set a strategic milestone on its way to becoming an "AI-driven broker". In close cooperation with AOE, a scalable, fully automated end-to-end process was developed that makes brokers in the region visible, efficiently automates processes and digitally rethinks real estate brokerage (acquisition and marketing). The solution reduces costs, increases visibility and underlines the company's technological innovation leadership, both internally and in the market.
"The AI videos are at an extremely high technical level and present our properties in a more personal and approachable way than ever before. This combination of state-of-the-art technology and a personal approach brings us a big step closer to our goal of becoming Europe's most modern real estate agent," summarizes Wolfram Gast, Chief Digital Officer at VON POLL IMMOBILIEN.
