WHY THE SEASON IS BECOMING A MINOR MATTER FOR REAL ESTATE SALES

What influencing factors need to be considered?

In an increasingly interconnected world, various forces are acting simultaneously on the real estate market.
real estate market at the same time. External factors such as inflation, interest rate policy and general purchasing power
influence how many people can or want to fulfill their dream of owning their own home.
or want to. Rising interest rates are known to slow down demand in the short term, while
stable or falling interest rates quickly boost demand again.

Regional factors are also playing an increasingly important role. In economically strong regions
with a growing population, such as the Rhine metropolis of Cologne, the demand for
for housing remains very high even in quieter market phases, while rural areas react more strongly to the general
to the general consumer mood. In addition, political and social changes
changes that influence the housing market - such as new subsidy programs, energy
new subsidy programs, energy requirements or changing lifestyles.

The starting point for every real estate sale is the seller's decision to sell their property at a certain time or within a certain period.
property at a certain point in time or within a desired period of time at the best
the best possible selling price at a certain time or within a desired period. The reasons for this
reasons - such as personal, family or professional changes - can be very different.
be very different.

The emotional component on the buyer's side should also not be underestimated. Because in times
times of uncertainty, the desire for stability and reliability grows.
reliability. More than ever, people see their own home as a safe place to retreat to
a value that is becoming increasingly important today.

At the same time, digitalization has changed buyers' search and decision-making behaviour.
changed. Today, prospective buyers gather more detailed information, compare offers across
platforms and expect a high-quality, transparent presentation. Real estate
are discovered, viewed and evaluated online all year round - regardless of the season or weather.
weather. Online marketing and digital reach have transformed the real estate market into a continuous
continuous annual cycle - regardless of seasons and moods.
Against this backdrop, the traditional seasonal logic is becoming increasingly less important. Spring
and summer continue to offer ideal conditions for outdoor shots or garden
garden presentations, but thanks to modern technologies, a property can now be optimally staged all year round.
optimally staged all year round. High-quality interior photography, 3D tours and AI-supported simulations for the
simulations for the virtual design of rooms or for the presentation of lighting conditions
make it possible to digitally emphasize the strengths of a property.

Even winter can be used in a targeted manner: In this quieter market phase, the supply is often
often lower, while serious buyers are consciously searching - sometimes the decisive
sometimes the decisive inspiration even comes under the Christmas tree. A professionally staged
object with a cozy atmosphere can develop its very own appeal at this time.
unfold.

A successful sale is the result of a balance between market understanding, strategy and
staging. A property unfolds its full value when it is authentically presented and
positioned in a promising way. This requires not only experience and an emotional
emotional appeal, but also a profound feel for target groups and market trends. Buyers
want to acquire not just square meters, but an attitude to life - and it is precisely this
feeling needs to be conveyed!

This is where the difference between a pure advertisement and a coherent marketing
marketing concept. From optimal preparation and the right timing to visual and digital
visual and digital implementation, the quality of the presentation determines how successful a sale is.
how successful a sale will be.

VON POLL IMMOBILIEN - excellence in every season

As one of the leading real estate agencies in Cologne, VON POLL IMMOBILIEN stands for values that are
gain in importance in times of change: Trust, reliability and quality. With our
decades of experience and digital innovation, we create the ideal conditions for successful
conditions for successful sales - at all times.

We understand that selling and buying a property is more than just a business transaction
a business transaction - they are steps into a new phase of life. Our aim is to capture each
property in its true value and to find exactly the buyer who appreciates this value.
appreciate this value.

This makes it clear that the best time to sell is not tied to the calendar,
but to the quality of the presentation and the experience of the partner at your side. With VON
POLL IMMOBILIEN Cologne-Lindenthal, you know that your property is in the best hands all year round - professionally presented
professionally presented, effectively staged and with full charisma.