Today, the search for a property usually begins online. Prospective buyers research property portals and websites, compare listings, and get an initial overview of the market there.
At the same time, the number of property listings on these platforms is growing steadily. For successful marketing, it is therefore often no longer enough to simply list a property. What matters is how prominently a listing appears in search results and whether it reaches the right prospective buyers.
Against this backdrop, VON POLL IMMOBILIEN has further expanded its partnership with the real estate portal immowelt. The goal is to make property listings more visible in a targeted manner, thereby bringing owners and prospective buyers together more quickly.
Greater visibility for property listings on immowelt
Through this enhanced cooperation with immowelt, VON POLL IMMOBILIEN’s property listings can be presented with additional features that significantly increase their visibility within the platform.
These include, among other things:
✔ Featured placements within search results
✔ Additional exposure to relevant searchers
✔ Stronger brand presence within the property listing
✔ Greater reach on one of Germany’s largest real estate portals
For property owners, this means a wider reach when marketing their property. At the same time, prospective buyers benefit from property listings relevant to them appearing more quickly and in a more targeted manner in search results.
Making property listings more visible in a targeted way
As part of the expanded collaboration, VON POLL IMMOBILIEN utilizes additional marketing features on immowelt. These ensure that real estate listings are placed more prominently within the platform and displayed more frequently to suitable searchers.
These include, among others:
✔ Top Real Estate Ranking for a more prominent placement of the listing
✔ Real Estate Booster for additional reach within the platform
✔ Property Pushes for targeted display in response to relevant search queries
✔ Branding elements featuring the VON POLL IMMOBILIEN logo and corporate design
This ensures that real estate listings appear exactly where prospective buyers are actively searching for suitable properties.
Digital marketing and personal consultation
The partnership with immowelt is part of VON POLL IMMOBILIEN’s comprehensive digital strategy. Digital reach ensures that property listings reach the right prospective buyers faster.
At the same time, personal consultation remains a central component of real estate brokerage. The independent real estate professionals at VON POLL IMMOBILIEN support owners and prospective buyers throughout the entire process, combining digital marketing with in-depth market knowledge and personal contact.
Conclusion: Greater reach and improved discoverability of properties
With its expanded collaboration with immowelt, VON POLL IMMOBILIEN is further strengthening its digital real estate marketing.
Owners benefit from greater visibility for their property and better chances of reaching suitable buyers. At the same time, prospective buyers gain faster access to relevant property listings and additional information about the property.
In this way, VON POLL IMMOBILIEN combines modern platform technology with personal consultation, creating an efficient and contemporary path to successful real estate brokerage.
As Chief Digital Officer since 2021, Wolfram Gast has been visibly driving the digital transformation of VON POLL IMMOBILIEN, one of Europe’s largest real estate brokerage firms. He has implemented and successfully executed comprehensive digital transformation processes within the company. Working with an international product and tech team and an in-house InnovationLab, he has developed innovative digital services—including a digital platform for both clients and agents. A particular focus is on the strategic use of artificial intelligence—for example, in real estate valuation, marketing, customer communication, and process automation. Before joining VON POLL IMMOBILIEN, Gast held various leadership positions in the areas of digital, business intelligence, and marketing for the real estate brokerage and financing divisions.
