From Como to the Costa Smeralda: Why America's wealth is flowing to Italy's luxurious coastline

Data shows that buyers from the US prefer the Italian market for lakes and coastal areas, with Sardinia being the fastest growing destination with 36% growth.

Key findings

• Lake Como leads all Italian micro-markets with 14.8% interest from US buyers, surpassing even Florence's 8.7% share.
• Sardinia has seen an explosive 36% increase in inquiries from the US compared to last year, placing it at the top of Italy's most important regions.
• The top 10 most popular locations are dominated by waterfront properties, with 6 out of 10 locations offering access to the coast or a lake.

American buyers interested in Italian luxury real estate have a clear preference for waterfront living. JamesEdition data shows that properties overlooking lakes and coastlines attract the most interest from US buyers, while traditional inland destinations are losing ground to picturesque waterfront alternatives.

While Tuscany and Lombardy maintain their position as Italy's most sought-after regions, a more nuanced picture emerges when it comes to the specific locations that attract American investors. The data shows that buyers increasingly prefer micro-markets with direct access to the water over traditional mountain villages.

Christian Weissensteiner, Licensed Partner