Via Magenta - desire, passion, pure power and strength

Pantone's Color of the Year 2023, Viva Magenta 18-1750, vibrates with lan and power. It is a hue rooted in nature, coming from the red family and expressing a new signal of strength. Viva Magenta is bold and fearless and a vibrant color whose exuberance encourages a joyful and optimistic celebration and writes a new narrative.

This year's color of the year is powerful and strong. It is a new animated red that revels in pure joy, encourages experimentation and self-expression without restraint, an electrifying and borderless hue that manifests as a standout statement. PANTONE 18-1750 Viva Magenta welcomes all and sundry with the same joie de vivre and rebellious spirit. It is a color that is bold, full of wit and inclusive of everything. (Pantone Color Institute)

'In this age of technology, we take inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta comes from the red family and is inspired by the red of cochineal, one of the most precious dyes in the natural dye family, as well as one of the strongest and brightest known to the world.

Rooted in the primal, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. PANTONE 18-1750 Viva Magenta evokes the forces of nature and invigorates our spirit, helping us build our inner strength.'' (Leatrice Eiseman, Executive Director, Pantone Color Institute)

Our ImmoMaker's TIP:

Integrate small details such as. great fabrics in this color in the form of sofa cushions, blankets or even with more courage curtains, which can also be combined great in a futuristic or classic interior, as well as with warm tones, such as sand, toupe or light beige tones. Also, a gaudy bouquet of flowers in the living room can make the mind bloom.

You want to know more about it, so just talk to us!