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Digital home staging - "spruce up" before selling!

08/01/2021 · Autor: Chiemsee


Digital home staging combined with classic home staging - full of the trend!!!

Who does not know? "The eye eats with you." Is the food beautifully arranged, it tastes the same much better. If it looks against it unappetizing, you would like to "flee", even if it could still taste so good. This psychological principle is already being exploited in car sales. A clean car can be sold well, a car in polished condition even allows a higher sales price.

An apartment, a house is staged at home staging!

Home staging - now no longer a US trend - but also in Germany a valued instrument to achieve a good price when selling their own property - up to 15% - 20% more sales revenue! A perfectly furnished and stylishly decorated property simply makes more of an impression than bare white walls and an empty room. The optimal case, the property is not empty for a long time, the selling time is shortened.Despite this, many real estate sellers shy away from the costs. Many fear that the investment with a renovation and the furnishing and decorating by a professional home staging at the end does not flow over a higher sales price back into the cash.

While the classic home staging often means a renovation (eg, new flooring) and always the furnishing and decorating on site, this brings a not insignificant investment. However, with digital home staging, the intervention is only virtual. Furnishing and decorating the property is not actually done in digital home staging - but it still helps enormously to give potential customers an idea of how the property might look furnished. Because about 80% of people find it difficult to imagine an empty room furnished. Do you belong also to it?But also with still furnished real estates a digital Home Staging can make sense. In the case of a sale for reasons of age, the furnishing style of the sellers often does not meet the taste of the buyers. Digital home staging shows buyers a visual alternative.

Admittedly, the flip side of the coin: with the virtual version of home staging, this effect naturally only works in the first moment when viewing the images on the PC or smartphone. During the on-site visit, the property is then natural, as the actual pictures of the object show it. Often, therefore, a "real" home staging also makes sense and the investment is worthwhile. This is also always a case-by-case decision.

The ImmoMacherin advises sellers not to wait too long with the use of home staging. If the real estate stands too long empty, prospective customers become fundamentally faster suspicious. Then the question arises: "Why doesn't anyone buy this house? There must be a catch!" Once the house has fallen into "disrepute", this in turn affects the purchase price.

Cornelia Král & Bernd Král
Bernauer Straße 23
83209 Prien am Chiemsee
Current real estate offers
Opening hours
Monday 10:00 - 16:00 
Tuesday 10:00 - 16:00 
Wednesday 10:00 - 16:00 
Thursday 10:00 - 16:00 
Friday 10:00 - 16:00 

KRÁL Immobilien GbR

Shareholders: Cornelia Král [real estate economist (GdW), graduate designer for color and space, certified freelance expert for real estate valuation (WertCert®)]
and Bernd Král [certified freelance expert for real estate valuation (WertCert®)]

Bernauer Straße 23, 83209 Prien am Chiemsee
Phone: +49 (0)8051 - 96 18 80 0, Fax: +49 (0)8051 - 96 18 80 11
E-Mail: [email protected]

In free commercial agency for the von Poll Immobilien GmbH

Cornelia Král: Business license according to §34c GewO issued by the district of Esslingen
Bernd Král: Business license according to §34c GewO issued by the district office Rosenheim

Competent supervisory authority: Chamber of Industry and Commerce (IHK) for Munich and Upper Bavaria, Max-Joseph-Strasse 2, 80333 Munich


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